NASSCOM Product Conclave: Building a Killer Product GTM Strategy
3 November, 2017
Vivanta by Taj, Bangalore
From finding the right marketing mix to building a brand from scratch to ramping, fundamental marketing challenges can be daunting for product startups. Tight budgets, changing market conditions, rapid organization growth, high expectations and a fuzzy understanding of product marketing can impact scaling up. CustomerXPs was part of this discussion that explored how to build GTM strategies that work for today’s businesses.